Heubach | Holtmann+
Global Pigments
Powerhouse.
Role: Concept Design & Art Direction
Client: Heubach
Date: 02/2023
Understanding
the Client
To kick off the creative process it seemed logical to delve deep into understanding the client by asking fundamental questions: What exactly is a pigment? What do colours signify both scientifically and humanly? This led to the exploration of the unique qualities that make pigments special beyond their diversity. This research established pigments as a pivotal element in Heubach’s concept development.
The Beginning Of
A Colourful Idea
Guiding ourselves by the already strong brand design of Heubach, we (creative team) crafted a captivating concept for their trade show booth, centering around the slogan, "The Power of Pigments."
Drawing inspiration from an iconic commercial featuring a cascade of vibrant rubber balls flooding the streets of San Francisco, we brought Heubach's vibrant spirit to life, showcasing how "The Power of Pigments" permeates their everyday essence.
Key Visual
Development
The vibrant rubber balls and pigment research ignited my visual creativity, leading to the development of key visuals that symbolise the dynamic and diverse nature of pigments. Through multiple iterations and collaborative feedback from the client and creative director, we refined and perfected the concept until we achieved the final Key Visual. These Key Visual will introduce our main concept which will also influence the architecture of the booth.
Final Key Visual
3D–Visuals
Final Booth
