Tommy Wow | Freelance
A tasty tribute to a life full of love & unique flavours!
Role: Brand Design – Graphic Design
Client: Cordon Green Products Ec
Date: 07/2024
The legacy of
Tommy - Wow?
This brand was personal for me, as it is inspired by my best friend, my loyal companion, Tomás. I rescued Tommy from the streets of Ecuador when he was just a month old and gave him a home. I saw him grow and he saw me grow too, we had so many memories together. We were inseparable, he was my baby, my everything. Unfortunately Tommy died in 2023 due to an unknown genetic desease. He was only 7 years old.
Tommy Wow, is his legacy. His playfulness, loyalty, love, cuteness, his love for red peppers (of all things), and the fact that he was vegetarian inspired not only the ingredients within the product but the entire brand design. Going back my incredible memories by Tommy’s side was quite hard but also brought up happiness. Remembering that Tommy had an incredible fullfiling life full of love and to share this through the brand and products was the most important thing.
The brand’s color palette is meant to bridge marketing communications and product interface in order to enhance familiarity and visual recognition.
The Light Brown, Yellow-ish, Dark Brown and Black-ish are closely tied to the colors you see in product, while Airport Red, Purple and Turquoise are brought in to represent the colorful content from the users.